LG have broken the mould and developed a phone with a whole new form factor: LG WING. Though it can be used as standard form phone, the main screen can also be flipped side-ways, revealing an additional square screen, creating a T-shaped phone.
LG aren’t known for following general trends, and this is no different. They have listened to customers and combined this with their creativity and innovation to develop something very new to the market. Exciting use cases have been brought to life, along with the nostalgic sound of flipping the phone, much like in the mid-2000’s. With this phone you can multitask far easier than before:
- Watch a video on the top screen and send a message on the bottom screen
- Video call on the top screen while making notes on the bottom screen
- Have the camera display on the top screen while camera controls can be used on the bottom screen
While these functions are impressive, what can we learn from a marketing point of view? Well, thinking differently and not being afraid to take risks can lead to huge publicity. Millions of views have been accrued from reviewers critiquing the LG WING, and has really gained the interest of the masses.
These types of ground-breaking products are strengthening LG’s position as an innovator in the market. They continue to give themselves a chance of gaining a first mover advantage as the mobile phone market develops, much like Apple did when Steve Jobs announced the first iPhone in 2007 – the rest is history.
The moral is to never become stagnant: keep innovating and breaking down barriers!