How Could You Apply Influencer Marketing at Your B2B Company?

In a world of information overload and distrust of brand messaging, collaboration with industry influencers is becoming a more attractive proposition for B2B organisations. 95% of B2B marketers prefer credible content from industry influencers and have ranked it as one of the most important marketing trends to adopt. Because B2B buyers are seeking more trustworthy sources of information, micro-influencers (social media users with a smaller but dedicated following) can be engaged to deliver truly authentic marketing messages to a niche, trusting audience. 

Different influencers can be engaged for different reasons: famous individuals can be used to attract top-of-funnel attention; industry experts can highlight best practices; subject matter experts can outline case studies and performance. Dell Technologies wanted to partner with industry influencers while creating useful content for customers, so developed an influencer interview podcast with internal and external technology visionaries to enhance their image as being thought leaders in their industry.

While influencer marketing has clear benefits, brands have struggled to find the right people to promote their message. AI is working to solve this issue by automating the process through an influencer-brand affinity analysis. This is done through analysing data from numerous influencers’ social media profiles and applying natural language processing to evaluate their content to determine whether their online persona resonates with a brand’s image. The influencer marketing process speeds up and reduces the resources needed, while being more objective through data-driven decision making.

12th September 2020

Email marketing continued...

From webinar invitations to sales promotions, use our email marketing services to convert prospects. 

We can help you develop an effective email marketing strategy using an automation software, getting the right content to the right person at the right time. 

By identifying the stage of the buying cycle that your customers are at, we will drip timely and relevant content to their inbox based on this. Whether you want to nurture leads until they are sales ready, or keep current customers engaged to retain them, our marketing specialists will take your email strategy to the next level.  

Email has started to get a bad reputation as a pushy sales tactic, but by using it as a tool to help your customers, they will be happier to receive content and will be tempted to find our more by visiting your website or contacting you directly.

Website Optimisation continued...

Turn your website into a customer generating machine with our website optimisation services. 

Whether you want to sell products on your website or use it to attract new clients into your business, we will develop bespoke website catered to your needs. 

Our expert web designers use website optimisation techniques to ensurthat your customers have an excellent experience, enticing more conversations with them.  

Google looks for valuable content that will benefit the user, and with our SEO techniques we will help you get to that notorious first page on google. 

Marketing Analytics continued...

Put data at the heart of your company with our marketing analytics services 

From campaign analytics to a market analysis, we will highlight interesting insights from data and make recommendations to improve your decision-making.  

Our marketing analytics services include: 

Campaign performance analysis – we will crunch the numbers and listen to your audience to understand the impact of campaigns 

Social media analysis – Learn the type of content that your audience finds interesting and engaging – keep testing content! 

Website analysis  Is your target market behaving how you would like on your website? We will use data to help improve performance 

Market analysis  We will help you to learn more about the competitors in your market and how they are behaving online.  

Data analysis – Do you have lots of data but not the time to make the most of it? Our analysts will find insights that will inform your decisions.  

Content Marketing continued...

Establish yourself as a leader in your industry with our content marketing services. 
We can help you create, publish, and distribute engaging content that will put you on the mapdifferentiate you from your competitors and generate leads.   

Our content marketing services include: 

Social media – we will develop a social media strategy based on your business’ goals and manage the platforms selected.  
Promoted posts – Be seen by more potential customers by promoting a post on your social media channels. 
Blog writing  we will work with you to develop relevant and interesting blog content that will cement your position as a thought leader in your industry. 
Marketing collateral  from one-pagers to PowerPoint decks, we can make sure you are always on brand.  
SEO  By keeping SEO in mind, we can make sure you have a high rank on Google, so your customers find you instantly. 
Pay per click  We will identify keywords and develop a PPC campaign to make sure you are at the top of Google’s rankings  
We can put this together in one streamlined content marketing strategy that will build a loyal audience, keeping your company at the front of mind as an authority in the industry.  

who we are continued...

We are B2B Optimise – an exciting B2B digital marketing agency, offering a fresh perspective and innovative solutions to a traditional marketplace. Gregory Hustler and Matthew Barker founded the agency having recently graduated with marketing and IT degrees from The University of Huddersfield. We felt our passion, experience and skills combined perfectly to help B2B companies improve their digital marketing performance to acquire and retain customers.
We offer a range of digital marketing services including:
– Marketing Analytics
– Social Media Coordination
– Email Marketing
– Lead Generation
– Content Marketing
– Website Design & Development
– Search Engine Optimisation (SEO)
We understand that for many B2B companies it can be difficult to know exactly what your customers want to hear from you online. By fusing data insights with a spark of creativity, we can develop a strategy to engage your audience and work towards achieving your business goals.
Showcase the genius of your business with B2B Optimise!

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